EMAIL MARKETING

Custom tailored email marketing campaigns connect you with your customers at the perfect times. ​

 

What is Email Marketing?

Email marketing is the process of creating highly engaging emails and sending them to a company's email subscribers.

 

Email marketing has evolved over the years and today it can serve your business in many ways. Its main purpose is lead generation, nurturing leads, sales and customer retention.

 

Email marketing outshines all other forms of marketing with an impressive $42 returned for every $1 spent.

There are many email platforms that can be used to create sophisticated email marketing campaigns. Campaigns that can be configured to send automatically after someone triggers them, by engaging in a specific way on your website. A trigger might be someone subscribing to your newsletter or making a purchase on your website.

 

We get these emails everyday. Emails reminding us that we left something in our shopping cart, or asking us to review a product or service. An email campaign with a series of emails configured to send one after another is called an email flow or sequence. Sending a series of emails gives you multiple touchpoints with your customers.

Below our pricing plan, we share some examples of some common email campaigns along with some benefits of email marketing. If you have any questions at all, please get in touch.

silver-plan-header.png

The silver plan is ideal for small and medium sized businesses who are building up their email subscribers. It is the most basic of the packages.

Goal Setting Session (virtual)

30 minutes

ESP / App Selection

subs paid by client

Uploading Subscriber Lists

Segmentation

Newsletter Campaign

quarterly

Welcome

1 flow, 3 emails

Abandoned Cart

--          

New Purchase

--          

Repeat Purchase

--          

Lapsed Purchase

--          

Special Promotions

--          

Content Discovery / Selection

Design and Copywriting

Flow Setup

Scheduling

Campaign Optimization

A/B Testing

--

Reporting

quarterly

gold-plan-header.png

This plan introduces additional email flows for eCommerce websites. It's purpose is to re-engage existing customers to purchase again.

Goal Setting Session (virtual)

1 hour

ESP / App Selection

subs paid by client

Uploading Subscriber Lists

Segmentation

Newsletter Campaign

quarterly

Welcome

1 flow, 3 emails

Abandoned Cart

1 flow, 3 emails

New Purchase

1 flow, 3 emails

Repeat Purchase

1 flow, 3 emails

Lapsed Purchase

1 flow, 3 emails

Promotional

2 campaigns, 3 emails ea / mth

Content Discovery / Selection

Design and Copywriting

Flow Setup

Scheduling

Campaign Optimization

A/B Testing

Reporting

monthly

platinum-plan-header.png

This plan is an expanded version of the gold plan. It provides additional touch points to re-engage with your existing customers more frequently. 

Goal Setting Session (virtual)

1 hour

ESP / App Selection

subs paid by client

Uploading Subscriber Lists

Segmentation

Newsletter Campaign

monthly

Welcome

1 flow, up to 5 emails

Abandoned Cart

1 flow, up to 5 emails

New Purchase

1 flow, up to 5 emails

Repeat Purchase

1 flow, up to 5 emails

Lapsed Purchase

1 flow, up to 5 emails

Promotional

3 campaigns, 3 emails ea / mth

Content Discovery / Selection

Design and Copywriting

Flow Setup

Scheduling

Campaign Optimization

A/B Testing

Reporting

monthly

$128/ month

$540/ month

$879/ month

Email Marketing Campaigns

Promotional

These campaigns are used for a specific purpose, such as to promote a discount or special offer.

 

If you know your promotions and discounts long in advance, you can set them up to automatically send on a schedule. Otherwise, these campaigns can be created and distributed on the fly.

Transactional Emails

If you have an eCommerce store, ideally you'll want to send automatic emails after someone makes a purchase on your website. Transactional emails are used for order confirmations, shipping status updates, tracking numbers, refund confirmations etcetera.

Abandoned Checkout

An abandoned checkout happens after someone adds an item to their shopping cart (after they provide their contact information), and they leave without making a purchase.

 

Recovering abandoned checkouts is a serious optimization priority. A simple email reminder can recover 8% or more of your abandoned checkouts, which can increase your revenues substantially. For more expensive purchases, a series of emails can be sent to nurture that lead over time.

Repeat Purchaser

Repeat customers are key to your profitability. The old adage that it costs 5 times more to acquire a new customer than it does to keep an existing one still holds a lot of water. Treat these people right by sharing exclusive offers and discounts. These are the same people you'll want to ask for a referral or review. After all, they're coming back for more.

Review Requests

Social proof is so important these days. Don't shy away from asking your customers to review your products or service. You'll be pleasantly surprised if you do. Most people are more than willing to give a good review if they're asked.

Newsletters

A newsletter campaign is used to inform. It can be used internally or externally. Typically, they're sent on a reoccurring schedule, the frequency determined by how much information you have to share.

 

You might share your latest blog or news articles, talk about product or service changes, or update your staff or customers about what's going on at your company.

Welcome

A welcome email is used after someone subscribes to receive emails from your business. You can reply with one email or a series of emails, it's your choice.

 

This onboarding email might highlight the value of your business and the services you offer. Or maybe it's opportunity to share a series of articles you've written about a topic that's meaningful to the subscriber.

New Purchaser

After someone makes a purchase on your website, one of the best things you can do is say "thank you". This is your chance to help reinforce their own decision to buy from you by going above and beyond. You can share additional information about their purchase and invite them to contact you with any questions or feedback about the product.

Lapsed Purchaser

People drift apart and sometimes all it takes is a friendly message to bring them back into your sphere. Find out what their experience was like with your product or service and ask these people what you might do to win them back.

Benefits of Email Marketing​

  • Highest return on investment (ROI)

  • Measurable

  • Can be fully automated

  • Revenue driver

  • Saves time and resources

  • Keeps your brand top of mind

  • Shortens your sales cycle

  • Effective customer retention channel that can have a considerable impact on your lifetime conversion value.

  • Reduces customer churn

  • Lead nurturer

  • Used to develop long-lasting, profitable relationships

  • Can drive conversions with a personalized, segmented and targeted campaigns

GET IN
TOUCH

Would you like to know how email marketing can help your company achieve its goals?

 

We'd love to hear more about your business and your marketing objectives. Share your name, email and any other information you're comfortable sharing, and we'll email you an invitation to connect for a 30 minute call.

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